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XI International scientific conference "ADVERTISING VECTOR 2017: new coordinates"

On April 11 - 12, 2017 in RUDN University was held the XI International scientific conference "ADVERTISING VECTOR 2017: new coordinates". The organizer of this scientific event is the Department of Advertising and Public Relations of the Institute of world economy and business (RUDN University).

The conference purposes were the discussing and research of the main trends for development of modern advertising and public relations, attention-getting of the public to advertising and PR (as scientific directions), activation of the students and young scientists’ creative potential.

More than 250 students and young specialists from Armenia, Bulgaria, Kazakhstan, Congo, Latvia, Turkey, Uzbekistan and the Russian Federation have participated in this conference. RUDN University young scientists, experts and students of "Advertising and Public Relations" and also professors interested in strategic development of training of new generation of professionals for business communications have participated in the conference.

Within the conference for all participants were organized plenary sections and sessions, master classes of the famous advertising practitioners.

Conference sections:

1. Advertising and PR campaign: actual trends;

2. Marketing communications: issues identification and management;

3. Internet marketing: prospects for development.

Among the special guests of the conference:

Andrey Barannikov is the General Director of communication agency SPN Communications with offices in Moscow, St Petersburg and Kiev. It has 25 years of experience in public relations and marketing communications. Andrey Barannikov is the Chairman of Russian subdivision of International Communications Consultancy Organisation (ICCO), Vice President at Russian Public Relations Association (IPRA), Chairman at the North-West department of IPRA and the founder of the Russian Public Relations Academy. Member of the International Public Relations Association (IPRA) and International Association of Business Communicators (IABC)

Alexey Sitnikov, Doctor of Psychology, Doctor of Economics, professor. Master of business administration (MBA). Certified NLP coach. The president of National Academy of Social Technologies (NAST), a member of Academy of Political Science, International Academy of Acmeological Science. A member of Free society of Social Technologists (FSST), International (IAPC), European (EAPC) and American (AAPC) associations of political consultants, International Public Relations Association (IPRA), Public Relations Society of America (PRSA) and Counselors Academy, a member of Higher Expert Board of Public Relations Society of Russia (PRSR). The founder of the first department of political counseling and election technologies in NRU – HSE and also is the founder and research advisor of Communication Management of NRU – HSE.

Vladimir Aleksandrovich Evstafyev - vice-president of the Association of the Communication Agencies of Russia (ACAR), honorary member of the Russian association for public relations (RASO)

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